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Can we get the ‘distracted generation’ reading again?


Can we get the ‘distracted generation’ reading again?

Any parent who has begged, cajoled, ordered their child to put down the gadget and go outside and throw a ball around, or read a ‘proper book’ will know how difficult it is to de-digitise their children.

But reading remains an important skill – both for children to learn facts and information, and to stretch their imaginations and make them think in new ways. The problem remains that gadgets are shinier and cooler and pack a more instant punch.

Given time and effort (and perhaps even given a Kindle), youngsters can be persuaded to take up the reading habit. As this graphic from Chronicle Books shows, start them young, and keep parents involved – and the distracted generation might be persuaded to keep to the written word after all…


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Jimmy Leach is a digital consultant, working with governments, organisations and people. He tweets at @JimmyTLeach


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