Having a YouTube channel for your business or (ahem) your ‘personal brand’ is quite the thing. People watch more and more videos online and younger audiences especially are much more likely to watch YouTube than TV.
So being on YouTube is key to your to the prominence of your business (and helps with your search profile too).
And good content is key to that, but what can you do to make sure that, when you spend all that time making the best videos you can, you’ve actually made the most of that and you’ve optimised your channel and
Bear these tips in mind:
Develop your audience through a more consistent upload schedule
Having a more consistent upload schedule will allow your subscribers to regularly see your content on their homepage and subscription feed, allowing for a more regular presence and an increased watchtime. In return, this increased watchtime would help the ranking of the content in the algorithm as this is a core metric.
Perhaps could think about tailoring different formats or series that you could upload on a regular basis – regular interviews or scheduled updates on industry issues.
Optimize the thumbnails and titles of the videos
Entice viewers to click on your videos through compelling thumbnails (the small pictures that people see which are supposed to entice . Custom thumbnails are one of the best ways to make your videos stand out and get viewers watching – 90% of the best-performing videos on YouTube have custom thumbnails.
For the titles, remember that YouTube is one of the largest search engines in the world. Creating keyword-rich titles and descriptions can help viewers find your videos through YouTube Search and increase watch time – a video’s title, thumbnail, and description actually work together to tell a story about the content.
Here are some best practices for titles:
- Include descriptive and relevant terms toward the beginning of a title.
- Display branding and episode numbers toward the end of a title.
- Keep titles on the short side so they don’t get cut-off due to high character count.
Understand where the audience is coming from to leverage your traffic sources
Knowing where your traffic is coming from is key and making sure you’re using YouTube’s search facility to your advantage. Using a tool like Google Trends, can help you understand what people are searching for on YouTube to be able to tap into these searches and position the your channel as a hub for such content, planning around relevant events and trends to enhance the discoverability of the channel. You can learn search tips here.