If you’re using Twitter to promote yourself or your brand, its very difficult to get yourself noticed in a morass of bots, spam and fake news. But there is still worth in using Twitter.
It’s a way of building awareness of what you’re about and what you do. But proving your worth and your authenticity is tricky in such a space. Like singing sweetly in a pounding nightclub, you risk being drowned out.
But it’s still worth trying to get in nailed, get yourself noticed, so try these techniques…
People use hashtags as a way of navigating through the mire. If you add the hashtags that are genuinely relevant to your content, then the people you want can find you. Try adding them into the flow of #content by adding the hashtags within sentences, rather than stuffing them all at the end. Doing it right can, by some estimates, boost your engagement by up to 20%.
Adding a photo to a tweet can, according to some estimates, increase engagement by 87%, as users see the message visually as well as in writing – converting attention to engagement much more quickly and effectively. Adding gifs or embedded videos can have the same effect, and users watch the videos inside Twitter so don’t leave you to do so.
The way to spread the message is for it to travel beyond your followers. So encourage them to re-tweet, by producing interesting content with authority. Easier said than done, of course, and have a decent size Twitter following will improve the scalability of that, and having ‘influential’ and supportive followers will help to. But the core remains – have good things to say which people will want to repeat.
Twitter accounts which simply broadcast their wisdom and do not respond don’t really have impact. Conversation is a much more human prospect for followers – so thanking people for sharing messages, answering peoples’ question, engaging in debates around the industry you are in or the products you deliver are all ways in which people begin to see the people behind your account and which makes them react, engage and re-tweet.
There’s any number of Twitter management and analytics tools which will tell you what’s working and what isn’t. Use whichever you like but there’s no tool which stops the need for you to pay attention. Look at what tweets work, and do more like them. Look at which ones don’t work. Do fewer of those. Simple really…