Why do our mobile virtual homes take precedence over our real physical homes? Does our obsessive behaviour make us less interactive and engaging with real people? Are we becoming less human and morphing into ‘smombies’ (smartphone zombies)? And if so, what can we do about it to break our habits, change our behaviour and instead of spending our time looking down bathed in the reflective glare of our 5 inch screens learn to look up again?
Ross Sleight has been involved in digital media for over 20 years. He’s founded four award-winning digital agencies, was a founder of Virgin Games and today is the Chief Strategy Officer for Somo – an accelerator that delivers rapid, actionable innovation for its global clients. Here he explores both the personal and social impact of our addictive smartphone use.