The era of the mobile has long since arrived and if your company hasn’t developed a mobile marketing strategy then it’s time to get on board, as you are already trailing behind. Your business needs to have a mobile marketing strategy, because people are using their mobile phones more than ever and this is becoming one of the primary ways that they access the internet. In fact, according to recent statistics 40% of the average user’s internet time is spent on mobile devices – which means that this marketing opportunity is just too big to ignore.
What is Mobile Marketing?
Mobile marketing is a type of marketing that involves a mobile device, such as a smart phone. Mobile marketing offers customers personalised information, as well as content that is location or time sensitive in order to promote ideas, services and goods. Mobile marketing can be managed by a digital marketing agency and it includes everything from SMS marketing to app-based promotions to in-game mobile marketing QR codes and much more.
Mobile marketing has a lot of potential and it’s worth taking hold of it and using it to its full potential. When users are searching for things on their mobile device, 9 times out of 10 they will take action. Over 50% of these actions will lead to a purchase, according to data from Search Engine Land.
What are Some Types of Mobile Marketing?
There are many different types of mobile marketing tactics available and each different approach has the potential to help you connect with your customers, market your products, increase your sales and further your success.
One strategy is QR Code marketing, which are those small black and white patterned squares that you can scan with your phone. They are readable with a mobile device that has a camera and a QR code reader and you can use them to direct your customers toward any online content you choose.
Another possibility is mobile surveys, which will allow you to learn about your customers so that you can make the most of your marketing efforts. SMS marketing is also a technique to try, as this means that you can send a text message to your customer’s smart phone containing news, promotional code or website links.
You can also take advantage of the potential of mobile video. This is one of the most powerful forms of mobile marketing and it will capture the interest of your customers – just make sure that your video is in the right format so that they can view it on their mobile!
Why Responsive Web Design is Important for Mobile Marketing
When you are focusing on mobile marketing and your online marketing strategy, it is incredibly important to make sure that your website design is responsive. This means that your site will be able to adapt to suit the device that it is being viewed on, whether that is a browser, a mobile or a tablet. This means that you will be able to update your content in one location, but it will be easily viewed by anyone who is looking at it.