How wearable tech is transforming health and fitness
The fact that there’s a Smart Bra specifically to measure breast perspiration makes me think that the tech industry is still over-dominated by men, but that aside wearable tech is starting to have a significant impact on health and fitness.
The fact that the big companies are moving in shows that they expect it to be a boom market. Nike, Google, Samsung and Apple are all already in there, with even Facebook entering the market. All that investment already means you can cover yourself head to toe in gadgetry which means that someone is making money. But it also means that the generation of data and the constant nudging of behaviour has the potential to transform health and the relationship between users and doctors.
As a statement of where the wearable health tech market is, this, from Fjord, is useful. Not surprisingly, the majority (70%) are about monitoring, and nearly 60% are specifically monitoring health (rather than fitness). Only 7% look to what might be termed mental health – for sleep and for state of mind.
From your headband to your smart socks, wearable tech is starting to impact your life and becoming normal.
If you call measuring breast sweat ‘normal’.