Tag Archives: email


How to drive traffic to your company website

So you’ve got a shiny new website. That’s great. But building your site is just the beginning: you also need traffic – to encourage as many people as possible to come and look at it. If you sell goods or services off that website, then getting people to see your particular part of the internet is likely to be what drives your business.

You’ll need to start with ‘search engine optimisation’ – the techniques that help your website appear high up in the list of results when someone uses Google or another search engine to look for something relevant to your business.

SEO specialists make a good living from advising businesses on the tricks of the trade, but there is plenty that SMEs with no budget for such help can do for themselves. Partly, this is a technical task – you need to set up your website in the right way for search engines to find it. But it’s also a creative exercise – Google’s famous algorithms are top secret but the company says they favour sites with interesting and original content that is regularly updated.

In fact, the best source of advice on SEO are the search engines themselves. They all publish free guides packed full of information on how to improve a website’s search engine ranking. See Google’s Webmasters pages for a start.

See also: Six ways to improve your website’s SEO

Another option is to pay for advertising on the search engines through services such as Google Adwords and Bing Ads. These guarantee your business will appear prominently in search results in certain circumstances and you can target precisely – with adverts placed in response to particular search times, in particular locations and at particular times of the day, for example. You’ll need to spend money, but you can set a daily budget.

Social media, meanwhile, presents another opportunity to drive traffic to your website and to raise your business’s profile. Which social media platform provides the best fit for your business will depend on the nature of your trade, so do your research before deciding where to focus your efforts. Equally, don’t be half-hearted about your social media– aim for engaging content rather than an outright sales pitch and keep working at it, posting as regularly as you can.

Don’t overlook the way traditional marketing methods can be adapted to digital technologies. For example, email marketing campaigns can be a highly effective way to reach out to new customers.

That doesn’t mean bombarding random groups of people with spam emails. Plenty of companies sell bespoke data lists, which should enable your business to purchase the contact details of key groups of potential customers who will be susceptible to your message. Make sure your campaign is as relevant as possible to the target group to give yourself the best chance of good conversion rates.

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The best email tools to connect teachers, students, and parents

The best email tools you say? I have an app for that, though! Whatever fancy social media tools you might use to keep in touch with students and parents – Edmodo, Facebook, Twitter, Slack – you may find that the most effective way of keeping in touch is email. It can be targeted, the messages can be aimed directly to those who need to hear – and people will open them. Email (still) works, no matter what the hipsters tell you.
We’ve shuffled through a plethora of options to find you the best email tools out there.  Here you’ll find the best ways to manage your email lists and the content within them. They all approach the same issues in slightly different ways, so play around and see what suits you best.

The best email tools to connect teachers, students, and parents 

View more lists from Jimmy Leach

And talking of email… don’t forget to sign up for the finest in the education market.
Thumbnail by Kelly Schott via Flickr cc

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The 5 best EdTech newsletters to sign up for

You think you want your news pinged to you on an app, delivered by tweets, foisted on you by posts. But you don’t. Not really. You just think you do. You want to be seen as modern. In reality, you want to browse, to take it at a leisurely pace, to absorb it. You want it delivered on the age-old technology of your forefathers. You want it by email.

No matter what you think, email, good old email, is still a reliable, portable, readable way of getting your news. Curated by someone who knows more than you, with content written by people who know much more than you.

So forget your high-tech snobbery and sign up for these – the best EdTech email newsletters to subscribe to:

EdTech: Focus on Higher Education. As you might expect from such a billing, it’s dominated by higher education, and beyond that, it’s very techy, with a strong focus on infrastructure, networks, security and hardware. Not so much on the shiny consumer end of the market, this is about the back-end, making things work. And invaluable to any large institution with a big community, on that basis.

EdSurge. A weekly newsletter on EdTech business, companies, products and events. US-centric and sometimes difficult to work out what focus they’re aiming for, but view it as a useful stream of digital consciousness and there’s a lot to gain.

Edutopia. A site rather easier to consume in bite-size chunks than its own navigation would allow. The site itself is less than intuitive, but has lots of good content and the email can be the best route to surface it. Lots of practice-based theory for teachers, plenty of inspiration to get things done.

Blogging about the web 2.0 connected classroom A spectacularly cumbersome title for a personal blog about one man’s adventures in EdTech. Earnest and valuable, and mildly eccentric, this is a blog-as-mentor approach. Not all is applicable to everyone, but useful snippets and the email is perhaps the quickest route to getting what you need.

Weekly Genius. You didn’t think this was entirely altruistic, surely? The new(ish) kid on the block, and coming right from this very block here. It contains a lot of advice and insight around the educational space, but veers off into business, health, politics and other areas, all of whom are currently undergoing the seismic shifts caused by digital. Invaluable for those whose work is being changed by technology and would appreciate a little help in dealing with that.

Sign up for that little lot and you’ll be the guru you’ve always wanted to be. And you’ll know all about the shiny things.


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This real-time visualization proves our emoji addiction is real

I think that my nearly 70 year old mother has found a lot of joy in life lately: we recently bought her an iPhone. While this makes her life infinitely easier in a number of ways, what I think keeps her the happiest is the easy availability of emoji in which to insert into every email and text. Is anyone else out there having this issue with their parents? This morning I even received a message from her to the dog, which included a song for him. I know it was a song because the words were surrounded by musical notes, dog heads, and paw prints.
As luck would have it, my mother isn’t the only one overly into emoji these days. There are even new Seinfeld emoji. And Twitter is full of them – so much so that someone felt the need to create a website to track emoji use on Twitter in real time. I mean, who doesn’t want to know how popular the dripping syringe emoji is compared with the poop emoji? Even if you don’t give a crap (yes, that’s a pun, and no, there’s no emoji for that), the site is pretty interesting – mostly because the numbers are rather staggering. And before you’re allowed to even see anything, you get an epilepsy warning. What good doesn’t come of something with its very own epilepsy warning?
Head over to Emojitracker to see the data compiled in real time. You can click on any emoji to learn more about it, such as what the shorthand is, the unified id, and the popularity rank. The ‘black heart suit’ is #1, in case you were curious.

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