Whether you’re a civil servant, running a country, or want to learn more about social media in government, have we got the course for you. It’s one of the brand new options for you on Skills Genius, our new online learning platform designed to build skills for civil servants, educators, the military, and more.
So if you’re involved in civil service / government work, should you use social media? That’s the question Jimmy Leach is answering in ‘The Beginner’s Guide To Using Social Media In Government.’
The common arguments against using social media are that (a) your citizens ‘aren’t ready’ for this yet and (b) those who do use social media do it for trivial reasons – that social media is habitually used for personal and low-key messaging.
The second part of that argument ignores the fact that any instrument of creation, from the pen onwards, is only as trivial as the person using it. A pen can be used to write shopping lists – or a novel: the message, and so the medium, can be as serious or as trivial as you like. But don’t blame the audience for being trivial if you haven’t tried to raise the level of debate yourself.
And, in terms of digital readiness, the fact is, that wherever you are, if the use of digital tools in your market has not yet hit a tipping point… it will. And more likely sooner rather than later. What’s more, the early adopters will often be the key influencers – journalists and business who will inform their political classes.
This course does a shallow dive into the many reasons to get more familiar with the critical role social media plays for civil servants and governments in general. It should take you just under an hour to finish.
Want 50% off the course as a thanks for reading all the way down here? Use the coupon code GOVHALF to get half-off at checkout! Click here to check out the course to get started.