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Getting the web design basics right


Getting the web design basics right

Getting the web design basics right

In building a website, everyone likes the fancy stuff. And that’s not necessarily a bad thing – a shoddy, uninspiring website will put off your audience or customers, nearly two thirds of the time (according to an arbitrary statistic on this infographic).

In trying to get a site that’s bleeding edge, different to your competitors and distinctive can make you miss the obvious. In pursuing the new, you wholly forget the old, as my friend who runs a custom logo design company always says.

Which is where this little reminder comes in. Now, you could dispute their idea of what constitutes ‘pro tips’ and suggest that all of this is actually basic stuff, but you’ll have seen enough websites where these basic aren’t adhered to to know that a little nudge on details doesn’t do any harm.

Simple things:

– Get the words, and the grammar, right

– Make sure your proposition or your product is clear, with obvious calls to action to take you up on your offer

– Make sure you’re contactable

This, from may be basic, but that doesn’t mean it isn’t useful


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Jimmy Leach is a digital consultant, working with governments, organisations and people. He tweets at @JimmyTLeach


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