‘It doesn’t matter what you’re first with, but being first wins the day’.
This is surely the greatest ad idea ever for a tech-fueled advertising campaign. Based in Australia, it will attract the attention of the world – all of whom will be blown away by it. As one member of the creative community says:
‘I love it. I don’t understand it. But I love it’.
It’s a spoof – an ad for a conference – but it rings horribly true for anyone has sat through a creative brainstorm and sat and watched, horrified as everyone decides they’ve come up with a game changer. Ironically, at the time of publishing, it seems to have crashed the organisation’s website. But, as they say:
‘We just find technology that we can bolt shit on to’