Work

Online marketing is out of control. Check out how many buzzwords this video uses

‘It doesn’t matter what you’re first with, but being first wins the day’.

This┬áis surely the greatest ad idea ever for a tech-fueled advertising campaign. Based in Australia, it will attract the attention of the world – all of whom will be blown away by it. As one member of the creative community says:

‘I love it. I don’t understand it. But I love it’.

It’s a spoof – an ad for a conference – but it rings horribly true for anyone has sat through a creative brainstorm and sat and watched, horrified as everyone decides they’ve come up with a game changer. Ironically, at the time of publishing, it seems to have crashed the organisation’s website. But, as they say:

‘We just find technology that we can bolt shit on to’

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