Tag Archives: twitter engagement

Work

Five ways to get Twitter to work for your brand

If you’re using Twitter to promote yourself or your brand, its very difficult to get yourself noticed in a morass of bots, spam and fake news. But there is still worth in using Twitter.

 It’s a way of building awareness of what you’re about and what you do. But proving your worth and your authenticity is tricky in such a space. Like singing sweetly in a pounding nightclub, you risk being drowned out.

But it’s still worth trying to get in nailed, get yourself noticed, so try these techniques…

Use hashtags
People use hashtags as a way of navigating through the mire. If you add the hashtags that are genuinely relevant to your content, then the people you want can find you. Try adding them into the flow of #content by adding the hashtags within sentences, rather than stuffing them all at the end. Doing it right can, by some estimates, boost your engagement by up to 20%.

Add photos
Adding a photo to a tweet can, according to some estimates, increase engagement by 87%, as users see the message visually as well as in writing – converting attention to engagement much more quickly and effectively. Adding gifs or embedded videos can have the same effect, and users watch the videos inside Twitter so don’t leave you to do so.

Encourage re-tweets
The way to spread the message is for it to travel beyond your followers. So encourage them to re-tweet, by producing interesting content with authority. Easier said than done, of course, and have a decent size Twitter following will improve the scalability of that, and having ‘influential’ and supportive followers will help to. But the core remains – have good things to say which people will want to repeat.

See also: 30 Twitter accounts to make you smarter

Always engage
Twitter accounts which simply broadcast their wisdom and do not respond don’t really have impact. Conversation is a much more human prospect for followers – so thanking people for sharing messages, answering peoples’ question, engaging in debates around the industry you are in or the products you deliver are all ways in which people begin to see the people behind your account and which makes them react, engage and re-tweet.

Take notice
There’s any number of Twitter management and analytics tools which will tell you what’s working and what isn’t. Use whichever you like but there’s no tool which stops the need for you to pay attention. Look at what tweets work, and do more like them. Look at which ones don’t work. Do fewer of those. Simple really…

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Education

The unofficial rules of engagement on Twitter

Having a community is a great thing. Finding a group of people who think like you and are interested in similar things is a satisfying and necessary part of the human existence. We are social beings, yet our lives often revolve around sitting at computers, working.
Luckily, the internet allows us to connect virtually with people around the globe. There’s an internet niche for just about everything, and one of the most common recommendations I’ve seen is that if you want to connect with like minded folks, get thyself to Twitter.
Simply having a Twitter account isn’t enough. You’ll learn a lot of new things and stumble across great articles and interesting information by following people, but the real magic happens when you’re interacting with the community you’ve made. But how do you create that community? How do you keep them intrigued once you’ve piqued their interest? The key is engagement. If you’re not engaging with your community, how can you expect them to know that you’re worth following?
Explore the 12 ‘unofficial rules of engagement’ for Twitter users below. Many are Twitter-specific, but several are good rules to live by in everyday life, but are items that often are glossed over or forgotten totally when we move from “real life” to online mode. Being a good Twitter citizen will drive a robust community worth spending time engaging with!

The 12 unofficial rules of engagement on Twitter

  • Verify, Verify, Verify: Click on and actually through that article you’re about to share – just because it has an interesting headline doesn’t mean the content is worth sharing. Double check your links to make sure they’re pointing to what you think they are. Sharing a quotation? Are you sure it is properly attributed? Spending just a few minutes to verify these things will ensure your tweets are trustworthy and carry some authority.
  • Tweeting ≠ Engaging: There are so many accounts that simply schedule tweets that link to their latest Instagram photo,  blog post, or product for sale on their site. They never reply, retweet, ask questions, or throw their two cents into a conversation with other users. You don’t have to be Ms. or Mr. Social Butterfly, but you should ensure your feed doesn’t look like a computer generated it.
  • Post Consistently: If you tweet regularly, you’ll have an audience that knows that and understands to look for information from you. If you take a hiatus, there is plenty of other information to fill that void for them – they won’t miss you. Check your account consistently, and use a tool like Tweet Deck to schedule tweets if necessary.
  • Give Credit Where Credit is Due: Don’t leave off an @ mention that credits a source just because you’re running out of room. If you discover something and decide to share it, ensure that you credit the person you got it from!
  • Stick To One Hashtag: Two if you must. But three is definitely too many. If you’re dying to use a whole bunch of hashtags, think about the message you’re trying to get across. Make it clear. You should be able to pick one hashtag to describe it. #concise
  • Embrace Clarity: Don’t confuse your audience with titles that don’t match the content of whatever you’re linking to. If you’re asking for something, be clear about what that is (ie, Please RT is a very clear ask).
  • Check Before You Hash(tag): Even if you’ve selected a hashtag that is relevant to your tweet, check that hashtag before using it. See what people are talking about with that particular hashtag. Ensure that it is relevant to what you want to talk about and that the conversations are – ahem – appropriate. If it isn’t – find a new one.
  • Learn Names: You’d be surprised how many people on Twitter interact with other users for years and never even know their names. When you address someone personally, you give them a different sort of reality than they have just with their Twitter handle. Saying “So-and-so from @wherever wrote this awesome piece on X” is a great way to do this.
  • Listen Carefully: Have you ever been misunderstood via email, text, or other virtual communication? There’s a lot of subtlety in online communication that you’ll miss if you’re not careful.
  • Be Kind: This should really go without saying, but the internet is rich with people who are happy to hide behind the veil of their computer screen and say things they might not say to your face. Being nice to the users you’re interacting with will always reflect well on you, and will help balance out the haters.
  • Take Risks: Don’t just share the same old things. Expand your content horizons. Even if your Twitter account is a professional one, you’re still a multi-faceted individual with a variety of interests, it is ok to share something that is a little off the beaten path every now and again.
  • Know When To Be Flexible: You’re not going to make everyone happy. Learn to accept criticism graciously. And know that there are people out there who you will never win over. Not every user is worth arguing with.

 

rules of engagement

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