When potential customers are considering whether it is necessary to purchase our car, they are actually staying at the other side of the river. It is the job of car owners to put them on the proper side. By doing this, we should be able to convince people to make the actual purchase. At this stage, our objective is simply to get them take the actual step to reach the final decision to buy. If we want to sell our used car, we shouldn’t try to manipulate or push them. It is a bad idea to cajole people into buying our car, because this could cause some bad results. We should simply become a guide in providing the proper information.
Before someone even considers purchasing the car, it is important for them to be fully aware of it. We should try to inject the clear picture into people’s mind. It means that the problem should be solved properly. As an example, we should make dozens of pictures of our car at different angles, lighting, location and time of the day. We could always create new pictures and once we come up with a better one, we should replace the old one that we use. Our goal should be to make it easy for people to collect information about our car. This will be equal to telling people that there are good things at the other side of the river.
Obviously, it isn’t enough to only make people aware of the presence of our car. We should try people to have very positive disposition about our services. In this case, we should be able to create a proper contact and consistency should help to build credibility. As an example, we could let prospective buyer to try our car to make sure that they like our car. If we have a good quality car, we could be quite confident in doing this. If possible, we should send people regular updates about our car, so they may like it even more. After all, we shouldn’t let people who already swim across the river to stay in the middle, without giving further encouragement.
The actual sales process is about making people convinced about our car. In this case, the potential buyer already swim and they almost reach the other bank of the river. The potential buyer may not be ready to step on the other bank if they are not convinced about it. In this case, finalizing the deal is often as easy as reaching out so we can take their hand. We would be able to reassure people to make the right decision and purchase our car. In the end, they will be happy to make the journey and choose our car. It may take multiple exposures before people are convinced, but we should do this to conclude the deal. Speaking, writing and creating proper network are things that we need to do to complete the deal. Sales process can be fun if we know what we should do.